CALL FOR APPLICATIONS: TECHNICAL SUPPORT FOR THE DEVELOPMENT AND OPERATIONALISATION OF M4W’S ADVOCACY AND COMMUNICATIONS STRATEGY, WEBSITE DEVELOPMENT AND DIGITAL CAPACITY STRENGTHENING
Tenders & Other Advertisments
Men4Women
(Men 4 Women)
November 2, 2026, 1:10pm
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Men 4 Women (M4W), a national NGO in South Sudan, invites qualified individuals to submit applications for technical support to develop and operationalize its Advocacy and Communications Strategy, develop and launch its organizational website, and strengthen its digital communications capacity.
Interested applicants are requested to refer to the attached Terms of Reference (ToR) for details of the assignment, scope of work, expected deliverables, qualifications and application requirements.
Interested applicants are encouraged to submit their applications in accordance with the instructions provided in the ToR.
TOR - Technical Support for the Development and Operationalization of an Advocacy and Communications Strategy, Website Development and Operatio.pdf (484.8 KB)
Key dates from the attached advert:
Applications must be submitted by 8 November 2026 at 5:00 p.m. Central Africa Time (CAT) , following the submission instructions provided in the advertisement.
following the submission instructions provided in the advertisement. 2
Incorporate consolidated feedback and submit the final strategy and tools. Complete website testing, revisions, launch approval, and handover.
submit training materials, attendance records, practical exercises, participant feedback, and learning assessment results.
Submission and Acceptance Requirements 1. All strategy documents, reports, implementation tools, training materials, and website
2. M4W shall review submitted deliverables and provide consolidated feedback. The provider shall incorporate agreed revisions within the approved scope at no additional cost.
Attached advert:
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TERMS OF REFERENCE
Technical Support for the Development and Operationalization of an Advocacy and
Communications Strategy, Website Development and Operationalization, and Digital Capacity
Development
Background
Men 4 Women (M4W) is a South Sudanese national non-governmental organization committed to
advancing gender equality, empowering communities, and promoting peace and social cohesion.
Its key programming areas include gender equality and social norms transformation, sexual and
reproductive health and rights (SRHR), HIV prevention, prevention of sexual and gender -based
violence (SGBV), positive masculinity, women’s leadership, advocacy, and peacebuilding.
As part of its ongoing organizational capacity -strengthening efforts, M4W is receiving suppor t
through the SUCCESS Program, implemented by Mercy Corps and IPCS and funded by the
European Union (EU). This support provides an opportunity for M4W to strengthen its
institutional systems, improve organizational visibility, and enhance its capacity to c ommunicate
programme results, engage stakeholders, influence social norms and institutional practices, and
mobilize resources.
M4W recognizes the importance of a coordinated, evidence -based, and inclusive approach to
advocacy and strategic communication in advancing its mission and strengthening its engagement
with communities, government institutions, civil society organizations, development partners,
donors, and the wider public. A functional, mobile -friendly website and effective digital
communication ch annels will further enhance the organization’s visibility, accessibility,
credibility, and outreach.
M4W therefore seeks to develop and operationalize an Advocacy and Communications Strategy
that will guide its advocacy priorities, stakeholder engagement, public messaging, digital presence,
and communication of organizational results. The assignment will also strengthen staff and
volunteer capacity in advocacy, ethical storytelling, content development, strategic
communication, and digital engagement, while supporting the development or improvement of
M4W’s website, including one year of hosting.
M4W invites applications from qualified individuals or firms with demonstrated experience in
advocacy, strategic communications, organizational development, digital engagement, and
website development to provide technical support for the assignment.
Applications must be submitted by 8 November 2026 at 5:00 p.m. Central Africa Time (CAT) ,
following the submission instructions provided in the advertisement.
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Purpose of the Assignment
The purpose is to establish a coordinated advocacy and communications framework that
strengthens M4W’s influence, public profile, stakeholder engagement, and digital visibility, while
ensuring that communications are ethical, inclusive, evid ence-based, safeguarding-sensitive, and
aligned with the organization’s strategic priorities.
Objectives
The specific objectives are to:
1. Assess existing practices in advocacy, communications, organizational visibility, and
digital engagement to identify gaps and opportunities.
2. Develop a practical Advocacy and Communications Strategy outlining priority audiences,
advocacy messages, activities, responsibilities, indicators, and implementation
arrangements.
3. Strengthen staff and volunteer capacity in advocacy planning, content development, ethical
storytelling, media engagement, and digital communication.
4. Develop and launch M4W’s website and strengthen its communications systems, ensuring
the website is mobile-friendly, accessible, secure, and aligned with M4W’s branding, with
one year of hosting. Establish practical systems for content planning and approval, brand
consistency, and monitoring communications results.
5. Ensure safe, ethical, and effective implementation by integrating safeguarding, PSEAH,
informed co nsent, data protection, and do -no-harm principles, supported by an
implementation roadmap and mechanisms for monitoring effectiveness.
Scope of Work
Review of Existing Advocacy and Communications Practices
The provider shall:
Review M4W’s strategic plan, o rganizational profile, programme documents, previous
advocacy activities, communication materials, reports, publications, and available digital
channels.
Assess existing communications and visibility practices, including social media,
photographs, videos, stories, publications, press releases, media engagements, and
community communications.
Review existing branding, organizational messaging, content approval processes,
management responsibilities, and available communications resources.
Assess staff and vo lunteer capacity in advocacy planning, strategic communication,
storytelling, content production, and digital engagement.
Identify gaps in audience engagement, message consistency, content planning, advocacy
monitoring, digital communications, and communications risk management.
Review existing practices for informed consent, privacy, safeguarding, and protection from
harm when documenting programme participants and community experiences.
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Prepare an assessment report highlighting key findings, gaps, and pra ctical
recommendations to inform the Advocacy and Communications Strategy and website
development.
Note: As M4W intends to develop a new website, the assessment should focus on defining website
requirements, content, structure, functionality, accessibility, mobile responsiveness, security,
hosting, and maintenance arrangements rather than reviewing an existing website.
Audience Mapping and Stakeholder Consultations
The service provider shall facilitate consultations with M4W management, programme staff,
volunteers, Board representatives, and other relevant stakeholders to identify:
Primary and secondary audiences for M4W’s advocacy and communications.
Relevant government institutions, policymakers, community leaders, women’s
organizations, youth groups, civil society networks, development partners, media outlets,
and other stakeholders.
Priority advocacy issues, desired changes, decision-makers, influencers, and opportunities
for engagement.
Audience information needs, preferred communication channels, language considerations,
and accessibility requirements.
Opportunities to strengthen collaboration, publi c engagement, media relationships, and
digital outreach.
Risks associated with public messaging on sensitive topics, including GBV, SRHR, gender
equality, and harmful social norms.
The provider shall develop an audience and stakeholder mapping matrix identifying each priority
audience, engagement objective, key message, appropriate communication channel, and proposed
engagement approach.
Development of the Advocacy and Communications Strategy
The provider shall develop a practical Advocacy and Communication s Strategy aligned with
M4W’s mandate and organizational priorities. The strategy shall include:
Executive summary, organizational context, and findings from the assessment.
Advocacy and communications objectives and priority issues.
Intended policy, institutional, and social changes.
Stakeholder and audience analysis.
Key messages and organizational positioning.
Advocacy approaches, including community mobilization, policy dialogue, coalition
building, public engagement, and engagement with influential stakeholders.
Communication channels, including the website, social media, publications, traditional
media, community engagement, and other digital platforms.
Content development, approval, publication, and dissemination procedures.
Media engagement and spokesperson arrangements.
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Brand identity and organizational messaging guidance.
Digital engagement and online audience growth approaches.
Ethical storytelling and communications safeguards.
Roles and responsibilities of the Board, management, programme staff, communications
focal persons, and volunteers.
Implementation schedule, indicative budget, and resource requirements.
Indicators and reporting arrangements for measuring advocacy and communications
results.
Risk assessment and mitigation measures addressing misinformation, reputational risks,
online harassment, unauthorized disclosures, and safeguarding risks.
Review and adaptation arrangements.
The strategy shall distinguish between activities, outputs, and intended outcomes. Website visits
and social media reach shall not be treated, on their own, as evidence of policy influence or changes
in social norms.
Development of an Advocacy and Communications Implementation Plan
The provider shall prepare a practical implementation plan covering the strategy period, including:
Priority advocacy activities and campaigns.
Key events, awareness days, and relevant advocacy opportunities.
Planned publications, stories, videos, briefs, and other communication products.
Media engagement and stakeholder outreach activities.
Website and social media content priorities.
Responsible staff or volunteers and approval arrangements.
Timelines, resource requirements, and performance indicators.
Monitoring and reporting arrangements.
The provider shall also develop a practical conten t calendar template that M4W can update
monthly or quarterly.
Capacity Strengthening for Staff and Volunteers
The provider shall design and deliver practical training for designated M4W staff and volunteers
covering the following areas:
Advocacy planning and influencing
Identifying advocacy issues, targets, stakeholders, and desired changes.
Developing advocacy objectives, messages, and influencing approaches.
Preparing advocacy briefs, position statements, campaign materials, and stakeholder
engagement plans.
Planning community mobilization and coalition-building activities.
Monitoring advocacy activities and documenting progress.
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Strategic communication and content planning
Developing audience-focused communication messages and content plans.
Writing organizational updates, human -interest stories, case studies, social media posts,
and programme highlights.
Maintaining consistent organizational messaging and branding.
Selecting appropriate communication channels for different audiences.
Ethical storytelling and safeguarding
Obtaining informed consent for photographs, interviews, videos, quotations, and personal
stories.
Explaining intended uses of content and ensuring voluntary participation without pressure.
Protecting the identity, privacy, and dignity of children, survivors of GBV, and other
individuals at risk.
Avoiding stigmatizing, sensationalized, exploitative, or victim-blaming content.
Applying do-no-harm, confidentiality, privacy, safeguarding, and PSEAH principles.
Ensuring that refusal to part icipate in publicity does not affect access to services or
programme participation.
Applying safe procedures for storing, sharing, and publishing images and personal
information.
Digital engagement and media skills
Planning and publishing social media content.
Improving audience engagement and responding appropriately to comments and inquiries.
Using basic analytics to understand reach, engagement, and content performance.
Preparing media statements, press releases, and spokesperson briefing notes.
Managing misinformation, online harassment, and inappropriate disclosures.
Applying accessibility practices, including readable text, captions, alternative text where
supported, and mobile-friendly content.
Training shall use M4W’s own priorities and communication channels. Participants shall develop
sample content, a basic advocacy or campaign plan, and a draft content calendar. The provider
shall assess learning and document any follow-up capacity needs.
Development, Launch, and Hosting of M4W’s Website
The provider shall design, develop, test, and launch a new, professional, mobile-friendly website
for Men 4 Women . The website shall strengthen M4W’s visibility, public engagement,
communication of programme results, and access to organizational information.
The provider shall assess the suitability of using Odoo Website, particularly if M4W adopts Odoo
ERP, and recommend an appropriate solution based on functionality, compatibility, cost, security,
usability, and long-term sustainability.
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Website planning and structure
The provider shall develop a proposed sitemap and content plan covering, at minimum:
M4W’s organizational overview, mission, vision, values, thematic areas, and geographical
presence.
Programme and project information.
News, stories, publications, and resources.
Advocacy initiatives and campaigns.
Partnerships and contact information.
Opportunities and announcements, where required.
Organizational policies and accountability information approved for public release.
M4W shall approve the sitemap and content plan before website development begins.
Design and functionality
The website shall include:
A professional design consistent with M4W’s approved branding.
A fully mobile-responsive layout suitable for smartphones, tablets, and desktop computers.
Clear navigation and accessible content presentation.
Secure contact forms or other agreed inquiry mechanisms.
Links to M4W’s official social media channels.
A content management system that designated M4W staff can operate without routine
technical assistance.
Basic search-engine optimization, including appropriate page titles and descriptions.
Basic website analytics, where feasible and consistent with privacy requirements.
Appropriate security, backup, recovery, and maintenance arrangements.
Measures to minimize the collection and exposure of unnecessary personal information.
If Odoo Website is selected, the provider shall demonstrate how the proposed Odoo configuration
will meet these requirements and confirm whether any required functionality depe nds on paid
applications, third-party services, custom development, or a different hosting arrangement.
Content development and migration
The provider shall:
Develop, edit, and organize website content using verified information supplied or
approved by M4W.
Prepare and format organizational information, programme descriptions, publications, and
approved stories.
Incorporate existing content where appropriate and technically feasible.
Ensure that photographs, videos, logos, and publications have the necessar y permissions
and are suitable for public release.
Provide editable website content and administrator documentation.
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Hosting, domain, and technical arrangements
The provider shall provide and configure one year of website hosting, beginning from the date the
website is approved and launched. The provider shall:
Assess and, where suitable, prioritize hosting the website through M4W’s Odoo
subscription to avoid duplicating hosting costs.
Confirm the selected Odoo plan’s eligibility, hosting coverage, websit e functionality,
storage limits, domain arrangements, and any applicable restrictions.
Where Odoo hosting is not suitable, propose an alternative hosting solution and explain its
advantages, limitations, and costs.
Clearly itemize subscription fees, hosting, paid themes or applications, custom
development, maintenance, and any other additional costs. Note that Men 4 Women has an
existing domain.
Clarify ownership and control of the website content, administrator accounts, and hosting
arrangements.
Ensure M4W has appropriate administrator access (including backend) and ownership
rights.
Explain recurring costs after the initial hosting period and the process for renewal or
migration to another provider.
Provide guidance on website backups, security, routine maintenance, content updates, and
user administration.
If the website is hosted within Odoo ERP, the provider shall ensure that public website visitors
cannot access M4W’s internal ERP records, confidential documents, financial information, staff
information, or other restricted data. Appropriate permissions and security controls shall be
configured and tested.
Testing, launch, and handover
The provider shall:
Test the website across common devices and browsers, including mobile devices.
Conduct user acceptance testing with designated M4W representatives.
Correct defects identified during agreed testing.
Obtain M4W’s written approval before the website goes live.
Orient designated staff on content management, user administration, security, backups, and
routine maintenance.
Provide relevant administrator documentation, credentials, and technical handover
materials.
All third -party services, paid themes, applications, subscriptions, and additional costs must be
disclosed in advance and approved by M4W.
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Communications Tools and Operational Procedures
The provider shall develop or adapt practical tools proportionate to M4W’s resources, including:
Annual or quarterly advocacy and communications work plan.
Monthly content calendar.
Content production, review, approval, and publication workflow.
Media contact and stakeholder engagement database.
Templates for press releases, advocacy briefs, organizational updates, and campaign
materials.
Photography, video, and storytelling consent forms.
Communications and branding guidance.
Website content management guide.
Digital engagement and analytics tracker.
Advocacy and communications performance reporting template.
Safeguarding and communications risk checklist.
Validation, Finalization, and Operationalization
The provider shall:
Present the draft strategy, implementation plan, website prototype, and proposed
communications tools to M4W management and relevant staff.
Facilitate a validation session to review the strategy, website structure, content,
responsibilities, and implementation p